Growing something real.
Before Runevia, Bill and Laurie spent years in the service industry. Quickly, they learned what people actually need, not just what sells.
Based on their own daily struggles, they knew a natural product that supported daily recovery wasn’t just something they wanted, but what others needed. That’s what prompted them to begin their journey cultivating functional mushrooms.
What began as something personal turned into the foundation for everything Runevia makes today.
Generations of tradition and ritual.Not just a trend.
Mushrooms have been used in wellness traditions for centuries, long before “functional mushrooms” became a wellness buzzword. In Traditional Chinese Medicine, Japanese herbal practice, and cultural folk remedies, mushrooms have been associated with health benefits and used in wellness rituals around the world.
Bill and Laurie didn’t set out to chase a trend. They found something with real roots, and built Runevia around it.
Home grown, family made.
Bill and Laurie grow and cultivate their mushrooms themselves. Everything that goes into The Morning Ritual and Pleurosil started as something they made for their own family first.
What we make, we stand behind.
If we don’t use it, we won’t sell it.
Everything Runevia makes is something Bill and Laurie use themselves and share with their own friends and family before releasing it.
Real ingredients, no shortcuts.
No synthetic fillers, no unnecessary additives. Just what the formula actually needs.
Small-batch means something here.
These products are not made to simply build a brand. Each product is formulated and hand-made the way Bill and Laurie would want it for their loved ones.
It’s all in the name.
Pleurosil is simpler than it sounds, named after the three ingredients that form its foundation.
From Pleurotus ostreatus. The scientific name for oyster mushrooms.
The first two letters of rosemary.
From silver. The mineral that’s suspended in a distilled water and grapeseed oil base.